Thursday, February 10, 2005

Extreme Overkill: Pizza Glut

"Where'd the cheese go?"* --Ween

Remember when pizza was a special treat? Pizza isn't special anymore. Kids eat pizza for breakfast ("when pizza's on a bagel, you can eat pizza anytime"; I'd add the offical Bagel Bites link, but their website crashed my internet browser twice, so fuck 'em). Pizza is so not special that pizza chains are forced to come up with crazy new marketing strategies: pizza with flavored dipping sauces, pizza with shit baked inside the crust, extra-layer pizzas, stuffed pizza, square pizza, pizza paired with buffalo wings or breadsticks, pizza with novel toppings, etc.

Check this out: the term "Meat Lover's" is a registered trademark of Pizza Hut. Likewise "Pepperoni Lover's", "Sausage Lover's", and "Veggie Lover's" pizzas. Lucky for lactose lovers, the term "Cheese Lover's" is still public domain.

Honestly, if the pizza is made right and tastes good, you don't need bells and whistles to sell it.

*This rejected Pizza Hut jingle was on the Ween website, but it appears they've taken it down. It's out there somewhere and well worth the trouble to find it.

No comments: