(Buzz) Killing Moon

Consumer Alert: Blue Moon Belgian White is a Coors product.

I took a tour of the Coors Brewery in Golden, Colorado a few years ago and sampled Blue Moon. It pales in comparison to the true Belgian beers (with its measly 5.4% apv), so don't get suckered into paying inflated prices for this swill.

The label says it's brewed by the Blue Moon Brewing Company, and unless you search for information on Blue Moon you're unlikely to know it's a Coors product, which says to me that Coors is trying to attract consumers who look unfavorably on their products. And frankly, if a beer has to be served ice cold to be palatable (as Coors Light is marketed), who wouldn't look unfavorably on it?