Ad It Up

Last Monday during Monday Night Football, two ads aired in succession that got me thinking.

The first ad was a postmodern piece for Sony's Playstation 3. It shows the product having a supernatural effect on a doll. What does it mean? Who cares? The ad doesn't have to make sense to sell this gaming console. Hell, Sony probably doesn't even need advertising to sell out this gaming console for Christmas. They could put a turd in a box, mark it PS3 and well...


The second ad took a more classic approach. It featured an iconic hero, a recognizable theme, and played to our love of the underdog. Yes, it was an ad for Rocky Balboa. Haters out there will put this movie down, but it can be argued that Rocky's done more good for Philadelphia in the past 30 years than anyone not named Rendell, Schmidt, or (person to be determined).